CLIENT CASE STUDY
Watford Football Club
CONTACT
Gayle Clarke: Head of HR
Paul O’Brien: Commercial Director
DATE
January – August 2023
PROJECT NAME
Watford FC Leadership Development Programme
OBJECTIVES
- The proactive development of the Club’s next generation of leaders who are knowledgeable, experienced, loyal and motivated
- Individuals who feel valued by the Club and can progress in their career at the Club and beyond
- Tangible impact on individual and team performance
PROJECT SUMMARY
We tailored a six-month leadership coaching and mentoring programme around Watford FC’s objectives that provided learning, development and support for their future leaders. The programme was designed to offer practical and tactical support for the team, and as individuals, via a series of 1:1 and group coaching sessions which focused on developing the understanding and skills required to:
- Lead self
- Lead and manage a team
- Lead a department/organisation The programme kicked off with assigning a personal executive leadership coach to every course member, which provided them with 1:1 coaching and mentoring sessions to build their personal development plans.
The group sessions were led by sports industry leaders in modules such as:
Proactive leadership: Modifying behaviours, managing perceptions, exerting influence, implementing and managing change
The key drivers of organisations: What does success look like, goal setting, measuring success
Practical Leadership: Prioritisation, stakeholder engagement and management, embracing feedback, current state analysis
People strategy and communication skills: Building your team, harnessing diversity, how to coach your team
OUTCOMES
- 14 Watford FC future leaders with personalised development plans supported by a leadership coach.
- Unanimously positive feedback from all individuals, both for Watford FC initiating the process, and KinseySears for the support programme.
- 100% delegate satisfaction with the programme, 100% found the content was relevant and useful, and 100% rated their executive coaching sessions as excellent.
- Impact on individual performance. E.g Alex Cook, Marketing Manager told us he had the newfound confidence to initiate and lead a multi discipline club wide marketing and engagement project with measurable outcomes to satisfaction and bottom line.
CLIENT TESTIMONIALS
